The Athar Festival Content Programme is created through the Call for Content which is open for submissions to all players within the creative space including but not limited to creative agencies, media agencies, communications agencies, publishers, technology, social media platforms, advertisers, media, brands, film and music makers, government, start-ups, universities and any parallel sectors. Speaking proposals are open to companies locally and globally and should be submitted via our online portal before Friday 9 May. All submitted proposals will be reviewed and selected based on the merit of the idea and all the submitters will be notified of the outcome before Friday 18 July.
At the 2025 edition of Athar Festival, you will have an opportunity to nominate speakers for Athar-curated panel discussions, submit your own content ideas for a presentation, fireside chat, interactive session or a panel; or submit a proposal for a campaign showcase.
After thorough industry research, the Athar content team has curated a selection of panel discussions that address some of the most pressing and relevant topics in the creative industry today. We invite you to explore these panels and nominate senior level speakers who can bring valuable insights and expertise to the conversation.
These debate-style sessions feature speakers taking opposing sides of an argument, presenting their statements, and engaging in a dynamic exchange guided by the moderator.
Athar Festival 2025 will showcase four distinct content streams, each encompassing a range of themes and subtopics. We invite you to explore this year’s focus areas and submit your content ideas in alignment with the topics covered.
The Creative Impact stream dives into the art of brand storytelling and impactful strategies, without forgetting that people are at the heart of every successful business. It is a space where bold ideas and creative effectiveness take centre stage, exploring how creativity shapes consumer behaviour, builds brand legacies and sparks emotional connections.
Future Forward stream delves into the cutting edge of marketing and advertising, exploring Artificial Intelligence (AI), creative use of technology and data-driven innovation. This stream unpacks how emerging technologies are reshaping the creative landscape — from predictive analytics to immersive experiences — offering a glimpse into the future of the creative industry.
From visual storytelling to viral content, Screen & Influence stream explores the dynamic world of video production, content creation and media distribution. With a focus on influencer marketing and building genuine communities, this stream offers a sharp look at how creators and brands connect, captivate and convert in a fast-evolving digital landscape.
This stream spans premium experiences in fashion, travel and hospitality. It covers how brands craft exclusivity, build desire and create moments that resonate with high-end audiences, blending creativity with sophistication and cultural heritage.
This year, Athar is introducing the Campaign Showcase sessions. This is an informal, behind-the-scenes conversation between a senior executive from the agency and their client, offering a candid look at 2-3 standout campaigns. Together, they will unpack the creative process — from the initial brief to the unexpected challenges — and share the strategic decisions, collaborative moments and innovations that shaped each project. If you would like to submit a proposal for the campaign showcase, please note that it must have two speakers – one from the agency and one from the client side.
Our strategic stage will welcome celebrity speakers, government officials, global thought leaders and C-level executives. The content will be focused on effective tactics for growing brands and businesses, visionary leadership and strategic decision-making. If you would like to speak at the strategic stage, please ensure you nominate very high-level speakers who will be a big draw for Athar delegates.
The Spotlight Stage will host local and regional talent, industry leaders and rising stars shaping the creative landscape. Focused on the nuances of the Saudi market and the wider MENA region, this stage will feature insightful discussions, case studies and success stories that resonate with the local audience. If you would like to speak on the Spotlight Stage, we encourage dynamic individuals with deep regional expertise and impactful stories to share.
The Community Stage is where ideas come to life through interactive workshops, hands-on sessions and fringe content curated by our partners. Designed for collaboration, learning and open discussions, this stage offers a space for creatives, marketers and innovators to engage directly with experts and peers. If you are interested in hosting a session at the Community Stage, please reach out to Nadeem Quraishi, Commercial Director at [email protected] or Ghassan Ezzeddine, Partnerships Manager [email protected] for more information.
