Bassel Kakish

Bassel Kakish is the CEO of Publicis Groupe, Middle East and Turkey, managing over 3,600 professionals across various disciplines and markets spanning technology, marketing, creative, media and PR. With 21+ years at Publicis Groupe, Bassel has held various strategic roles – acting as Chief Financial Officer, Chief Integration Officer, and co-Managing Director of Publicis Sapient for the region. As CEO, he is focused on strengthening and expanding the Groupe’s offering, driven by the Power of One, to help clients succeed through disruptive creative strategy, analytics and insights.