Mo Saad

Mo is a seasoned branding expert and design professional with nearly two decades of experience crafting design-driven solutions. Before this, he was the Regional Creative Director at Landor & Fitch in Singapore, directing the creative vision for vast corporate identity projects across Southeast Asia. Mo has also managed high-profile corporate identity projects across the Middle East. These include managing Saudi Telecom’s (STC) brand refresh in Riyadh. Mo has actively participated in numerous design panels and presentations. He is also a contributing author to the "Brand Bible: The Complete Guide to Building, Designing & Sustaining Brands.”