Ziad Abou Rjeily
Head of Bold Experience, The Bold Group
With a BS degree in theoretical computer science from NDU Lebanon, Ziad started his career as a software engineer, working on digitalisation projects for brands around the Middle East. He discovered his creative side and nurtured it, as he joined Bold Agency KSA, eight years ago, where he was able to create several award-winning campaigns by finding meaningful and innovative usages of technology in the communication field. Today, Ziad is a partner in the Bold Group and currently leading 'Bold Experiences' - a department specialising in brand innovation, design, and technology.
